BRANDING / POSITIONING
This service offers you to position or reposition a brand within a market environment,
define its identity, reinforce or create its storytelling and segment the product offer.
After studying your activities, we propose 3 development phases:
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I. MARKET POSITIONING
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Integrate the brand in a competitive environment and position it according to the
targeted consumers.
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II. BRAND IDENTITY
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Examine and build the external and internal emotional facets, allowing our clients
to define their brand, emphasizing its differentiation.
This approach guarantees the coherence of the brand and strengthens its image
in the market.
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III. PRODUCT SEGMENTATION
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The objective is to create a product offer in line with the identity of the brand, its
positioning and its consumer targets.
STUDIO 80 proposes to create a style guide in line with your brand's DNA and
allowing you to structure your offer or lines.