COMPLETE PERSONALISED MARKET ANALYSIS
This service is designed to help our clients identify opportunities for evolution and gain competitiveness.
After studying your activities, we propose 3 phases:
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I. MARKET ENVIRONMENT
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Analysis of the key factors determining the situation of a market:
economic growth, social and demographic changes.
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II. COMPETITION
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Competitive intelligence, highlighting market opportunities, defining
the strengths, weaknesses and threats of your brand. Application of
the 4P method (Products / Price / Promotion / Place-Distribution) for a
better market approach.
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III. CONSUMER GROUPS
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Identify existing and emerging consumer groups, their lifestyles and
consumption habits in order to better respond to their expectations.